Mobile App Feedback Project (2023)

Qtip: If you don’t have access to any of the features described on this page, reach out to your Account Executive. For more information about the differences between Digital Feedback and CustomerXM for Digital, see Digital Feedback vs. CustomerXM for Digital.

About Mobile App Feedback Projects

Have you ever wanted to include a Pop Over asking for feedback in your app, but weren’t sure how? The new Mobile App Prompt allows you to use feedback projects within your mobile apps!

Qtip:The Mobile App Prompt is compatible with both Android and iOS.

Qtip: Read the Soliciting App Reviews support page for more information on using this creative to collect in-app reviews.

Implementing an App Feedback Project

The Mobile App Prompt has a slightly different setup process from other creatives. This page will cover these unique steps, including:

  1. Designing the creative
  2. Setting up the intercept
  3. Retrieving the InterceptID, ProjectID, and BrandID
  4. Implementing the Mobile App SDK

Designing the Mobile Creative

There are three types of mobile creatives to choose from: the App Prompt, the Notification, and the Embedded Feedback.

  • Mobile App Prompt: Display a prompt similar to a Pop Over in your mobile app.
  • Mobile Notification: Display native “heads up” notifications, i.e., banners.
  • Mobile Embedded Feedback: Display an embedded survey for conversational listening within your app.

Click on the above links to learn more about setting up each creative!

Save Creative and Publish Creative

Attention: Mobile App Prompts, Mobile Notifications, and Mobile Embedded Feedbacks are the only creatives that don’t save your changes automatically. When you have made changes and want to leave the page, always click Save and close.

When you’re finished editing and would like your changes to appear on the app, clickPublish in the bottom-right.

Setting up the Intercept

A Mobile App creative should be paired with a Mobile App Intercept! Select Mobile App Prompt from the menu. Then click Create Intercept.

(Video) We want your Project Life App feedback!

Enter a name for your creative, then click Next.

Setting the Creative & Target

On the Edit section, set the Creative to your Mobile App Prompt, then set your Target.The Target is where the button whose action is set to Use as intercept target is linked.

Qtip: If you have only one button on your creative and it closes the intercept, the Target can be set to No Target instead.

By default, the target you set opens in a new window in the visitor’s mobile browser. However, you can modify this to open in your app or adjust additional settings when completing the Mobile App SDK implementation.

Intercept display logic

Once you’ve set the creative and target, you will be able to determine the conditions under which the intercept appears on your app by clicking Change/Add Logic. The Mobile App intercept supports the following display logic condition types:

  • App Session: View Count:This setting allows you to control the display of the intercept based on a specific number of pages that have been viewed. Total Views refers to logic based on a the total number of views in the app. Basing logic on Unique Views takes into account the unique views encountered by the app user.

    Qtip: You will need to work with your mobile app development team to ensure that views are properly recorded via the SDK.

  • App Session: Time Spent in App:This setting allows you to control the display of the intercept based on the time that the app user has spent within the app.

    Qtip: You will need to work with your mobile app development team to ensure that time spent in app is properly recorded via the SDK.

  • App Session: Custom Property:This setting allows you to control the display of the intercept based on whether a custom property has been set to a particular value. Custom properties are unique fields that can be passed over from the Mobile App. These custom properties are usually assigned to specific views/pages of the app, but can also include user information or events in the app like usernames, cart size, or other data points.

    Qtip: You will need to work with your mobile app development team to ensure that the custom property and its values are set on the specific pages/views of your mobile app.

  • Date Time: Date, Day, Time:This setting allows you to control the specific date and time on which the intercept is displayed.
  • Qualtrics Survey: Determine whether the intercept will be displayed based on whether the visitor has or has not taken a survey. You may select any survey on your account.

Embedded Data

If you’re connecting your intercept to a Qualtrics survey, you can save visitor data and information about their session by using Embedded Data.

(Video) Client Feedback for Web Application Project

ClickOptions and then selectEmbedded Data. In the ensuing dialog, you can select which Embedded Data values you would like to pass to your survey.

Qtip:Your survey will have to set these Embedded Data values through the survey URLand in the Survey Flow.

You can pass in Embedded Data related to the number of views visited within the app, the time spent in the app (in seconds) and custom properties. Custom properties are values that the app provides to the SDK to be used in targeting and embedded data. Metadata about the user or their experience in the app can be included in the survey response through the Embedded Data feature.

Example: In the screenshot below, the Embedded Data named uniqueViews will be saved in your survey data. It will record Unique Views.

Qtip: You will need to work with your mobile app development team to ensure that the custom property and its values are set correctly by your mobile app.

Change Mobile Intercept Options

Navigate to theOptions section to edit the following:

Prevent Repeated Display

This setting allows you to prevent the repeated display of the intercepts for your app users. For example, you can specify that the intercept should only be shown to users once a month.

Display Sampling Rate

This setting allows you to control the sampling rate for intercept display.

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Randomized Action Sets

If your intercept has multiple action sets, and more than one applies to your visitor, an action set will be randomly assigned to them, instead of them receiving the first action set in the list.

Publishing and Activating your Intercept

After you have configured your intercept rules, be sure to Publishand Activate your intercept in order for it to be displayed for your mobile app users.

Intercept ID, Project ID, & Brand ID

You will be required to share the Intercept ID, Project ID, and Brand ID for the intercept you create with your mobile app development team. These IDs are available on the intercepts list page by selecting Copy Intercept ID’s in the Actions dropdown menu.

ClickCopy Intercept ID’sand send them to your team.

Qtip: Qualtrics Support is unable to implement these IDs for you. It is up to your mobile app development team to place the IDs inside your application.

Mobile App SDK

Attention: Always make sure you are using the latest version of the SDK. For more information about the latest version, see the related documentation: Android, iOS, React.

In order to get your Mobile App Feedback Project up and running, there’s an integration you must implement on your end. The Mobile App SDK (Software Developer’s Kit) can be found at the following pages:

  • Getting Started on iOS
  • iOS API Reference
  • Getting Started on Android
  • Android API Reference
  • React Native API
  • Notifications (Android)
  • Notifications (iOS)

Intercept, Project, and Brand IDs are all required to initialize SDK calls. See the above section to learn more about how to access these IDs.


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How do I write a feedback for an app? ›

Some tips to ensure the best user experience and highest quality feedback:
  1. Tell people how long the survey will take. ...
  2. Include a progress indicator. ...
  3. Keep surveys short and sweet. ...
  4. Pay attention to design details. ...
  5. Minimize the number of mandatory fields. ...
  6. Avoid asking for information you already have. ...
  7. Make it mobile friendly.

How do mobile apps get feedback? ›

Ask for Rates and Reviews

The easiest way to get the feedback is to simply ask your users within the app as both platforms (Android and iOS) support requests to users to rate and review the app. Mobile app ratings directly affect how easily your app can be found at the Stores.

How do you evaluate a mobile app design? ›

Here are some other ways to evaluate an app.
Don't ask users what they want.
  1. What moves users emotionally?
  2. What features do users find frustrating or difficult to use?
  3. What features do they most enjoy? Why?
  4. What problems does the app solve for its users? What doesn't it solve?
3 Aug 2017

What is the use of feedback app? ›

With in-app feedback, product people are able to better understand a customer's viewpoint concerning a business or brand. Customer-Success are able to understand what indicators lead to churn. And Sales & Marketing are able to work out what's the most important aspects to feature.

What is a good example of feedback? ›

Example: “I think you did a great job when you ran the all-hands meeting. It showed that you are capable of getting people to work together and communicate effectively. I admire your communication skills."

How do you write a good feedback? ›

Giving Great Feedback: What to Write in Employee Feedback
  1. Be specific when describing the situation. When giving employee feedback, it's important to explain the situation you're addressing. ...
  2. Explicitly describe the behavior. ...
  3. Consider your "I" and "you" statements. ...
  4. Offer suggestions for improvement.
15 Jun 2021

How can I improve mobile app performance? ›

To make your app launch faster on Android:
  1. Don't inflate parts of UI that you don't require on the first launch. ...
  2. Avoid memory churns due to allocation and garbage collections whenever possible.
  3. Use tools like Apteligent to monitor and optimize your app launch time.
  4. Avoid initialization code in your app's object.
21 Jan 2022

What makes an effective mobile app? ›

A good app is a combination of both user and business-centric elements. For users, it creates value, provides a delightful experience, and great performance. While for businesses, it encourages user retention and generates revenue.

What makes a mobile app successful? ›

A successful app combines three aspects in a smart way: market, user and the product itself. All these factors need to work together to give users a unique value, great usability, and good performance. Accessibility is the last but not least key feature of a successful mobile app.

What are 5 characteristics that make a good app? ›

A good mobile app combines great design with functionality, and business needs with long-term objectives—improving business processes and building better customer relationships.
  • Characteristics of a good app. ...
  • Well-designed UI. ...
  • Fast loading time. ...
  • Strong data protection. ...
  • Excellent user support. ...
  • Built-in integrations.

How do you evaluate an app performance? ›

Below are 10 core application performance metrics that developers should track.
  1. CPU usage. CPU usage affects the responsiveness of an application. ...
  2. Memory usage. ...
  3. Requests per minute and bytes per request. ...
  4. Latency and uptime. ...
  5. Security exposure. ...
  6. User satisfaction/Apdex scores. ...
  7. Average response time. ...
  8. Error rates.
22 Jul 2022

How is app quality measured? ›

Use a tool like Crashlytics to measure who is using the application, real time data about the app's performance and problems. Set performance tests baselines, using tools such as JMeter to test your APIs, and Charles to test your page load times.

What is a feedback Mobile App? ›

In-App feedback is a feature to collect feedback and reviews from mobile app users about their experiences. Whether you are capturing feedback for a new app feature, looking for new ideas, or simply gauging customer experience, in-app feedback surveys help to efficiently achieve these objectives for your business.

What is smart feedback? ›

A simple but useful framework Sema and I have been using in new managerial courses to help managers give better feedback is a simple five step model captured in the acronym SMART: giving feedback that is Specific, Measurable, Achievable, Relevant and Time-based.

Why is feedback important in-app development? ›

With so much competition, it can be hard for developers to make their apps stand out and in-app feedback can help you achieve this. It will help you understand what your customers think so you can build a customer-centric product. It helps you know better about your customer experience.

What is a positive feedback response? ›

○ Positive feedback occurs when a change in a. variable triggers a response. which causes more change in the same direction.

What is the feedback answer? ›

Feedback is helpful information or criticism that is given to someone to say what can be done to improve something such as a performance, product, etc. Someone gives feedback to let another person, or a company, know how well they are doing a job, or how good or bad a product is.

What are the 7 types of feedback? ›

Feedback can take many forms such as oral, written, informal, formal, descriptive, evaluative, peer and self-assessed feedback.

What are some good feedback answers? ›

Positive feedback you can give

"I'm really happy with your determination to finish this project. I know it wasn't easy, but I knew you could do it. Your helpful attitude makes it clear that you can continue to take on new challenges and grow with the company. Thank you for your extra effort."

How do you improve app stability? ›

How to Improve Mobile App Stability
  1. Start with a Stable Programming Infrastructure.
  2. Mapping Out the Purpose and Function of the App.
  3. Beta Testing the App is Essential.
  4. Work on Making the App Seamless Across Multiple Platforms.
  5. Adequately Plan For Offline Capabilities.
  6. Keep the App Clean and Clutter-Free.
19 Jun 2018

How important is mobile app performance? ›

How important is app performance (really)? Most (70%) of mobile app users will abandon an app if it takes too long to load. A one-second delay in response can result in a 7% loss in conversion, and nearly one in every two apps are uninstalled within the first month of download.

What affects app performance? ›

Application Design

In addition, inefficient code algorithms at the application layer, suboptimal SQL queries, and poorly configured network infrastructure are all frequently major factors affecting application performance.

Why is app quality important? ›

Mobile applications are all about user experience. An application that is hard to use and consistently buggy isn't one your users are going to keep on their phone. Every detail of the application should be scrutinised. From the major crashes to the minor UI details, quality testing makes your app what it is.

What is the most important feature of an app? ›

High-quality app creating is very crucial. The app should be innovative, informative, easy to navigate. It should focus on interaction and simplicity, be not complicated and include the things that are expected.

What qualities should an app have? ›

5 Key Qualities That Every Mobile App Should Have
  • Security and User Privacy. Perhaps the most important quality of a mobile app is its security. ...
  • Intuitive UI and Familiar Layout. Design plays a huge role in app development. ...
  • Guided User Onboarding. 2 Images. ...
  • Balance Between Customizability and Uniformity. ...
  • High Responsiveness.
4 Oct 2021

What makes an app smart? ›

A smart application (otherwise known as a smart process application or smart app) is a type of software that utilizes data in a dynamic way to gather insights and enhance user experience. Take note that the user in any given smart app experience can very well be a machine.

What are the 4 main pillars of an awesome app? ›

The 4 Pillars of a Successful Mobile App
  • 1) The app has to function. ...
  • 2) The app needs content and care. ...
  • 3) The app has to make financial sense. ...
  • 4) The app needs a marketing strategy.
21 Mar 2018

What are the eight 8 characteristics of a successful mobile app? ›

10 Key Characteristics of a Successful Mobile App for Every...
  • Simplicity for the End-User. Convenient user interface and logical navigation are the foundation for a great UX. ...
  • Both iOS and Android Must Be Covered. ...
  • High Performance. ...
  • Security. ...
  • Offline Work. ...
  • Regular Updates. ...
  • Personalization. ...
  • Search.
6 Jul 2022

What is performance in an app? ›

Performance has to do with how fast or slows your app loads if the app crashes when it reaches a peak in user activity, and how smooth certain features (like payments) work. Think App says: “Performance is a product of multiple factors: the server, mobile device, network, and programming of the app itself.”

When should you ask for feedback on an app? ›

The most important thing to remember is that you should request feedback when a user is satisfied with your app. For example, after completing a level in a game, a phone call, or a purchase.

When should I ask for user feedback app? ›

Asking for user feedback when product adoption is certain is a good starting point. You want to make sure your users have things they want to express their opinions on.

What are the 3 types of feedback? ›

The three forms of feedback: appreciation, coaching and evaluation.

What are the 4 forms of feedback? ›

There are four types of constructive feedback:
  • Negative feedback – corrective comments about past behaviour. ...
  • Positive feedback – affirming comments about past behaviour. ...
  • Negative feed-forward – corrective comments about future performance. ...
  • Positive feed-forward – affirming comments about future behaviour.

What are the 3 importance of feedback? ›

Feedback improves learner confidence, motivation to learn and ultimately, a learner's attainment. It's also what your people want - 65% of employees say they want more feedback. Feedback comes in many shapes and forms. You can deliver feedback episodically, in isolated instances or on an ongoing basis.

Why is effective feedback important? ›

Feedback promotes personal and professional growth.

It provides positive criticism and allows to see what everyone can change to improve their focus and results. It brings people together and creates a healthy communication flow.

How do you write a feedback on something? ›

Provide Specific Suggestions

Make sure you both know what needs to be done to improve the situation. The main message should be that you care and want to help the person grow and develop. Set goals and make plans to monitor and evaluate his progress.

How do you respond to a positive app review? ›

Offer thank you (again)

Thank you again for sharing such a positive experience. It means the world to us.” Example 2: “Thank you again for sharing this special evening with us.” Example 3: “Thanks again for being a loyal customer and writing this awesome review.”

How would you describe a good app? ›

  • Always use proper punctuation and grammar.
  • Introduce your app clearly and succinctly.
  • Describe your app's most notable features.
  • Use conversational language.
  • Think about your target customer and highlight features that will appeal to that customer.
  • Explain how and why your app will benefit users.

What is a feedback mobile app? ›

In-App feedback is a feature to collect feedback and reviews from mobile app users about their experiences. Whether you are capturing feedback for a new app feature, looking for new ideas, or simply gauging customer experience, in-app feedback surveys help to efficiently achieve these objectives for your business.

What is the most effective feedback? ›

Impact feedback is the most effective type of feedback to start with because it informs a person about the results of their behavior without dissecting the details, assuming motivation, or placing blame.

How do you answer feedback questions? ›

The best way to answer this question is by being as honest as possible about the problem while providing concrete examples of how it affects your work. For example, if you're not able to meet productivity goals because you're constantly working through technical issues, this is a great time to mention that.


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